Passionate about brands and the driving force behind the notion of “persistence and thought leadership”, David Kincaid is the founder of LEVEL5 (formerly K Inc.) and is a legendary Canadian marketer.
David established K Inc. Marketing Management in 2002 for clients seeking a competitive edge with innovative branding and marketing solutions. Before taking the leap to setting up the firm, David was Chief Marketing Officer for Corus Entertainment. He was responsible for revitalizing and innovating across the entire family of brands in the Corus stable.
Prior to Corus, David was Senior Vice President of Marketing and Strategic Planning with Labatt Breweries of Canada. Under David’s thirteen-year tenure and leadership, his team was responsible for development and implementation of national marketing programs including over 25-award-winning advertising and promotional campaigns.
David created a number of new product and media innovations, and developed successful initiatives for markets in Canada, the U.S., Mexico, the Caribbean and Europe. Among these are the pivotal `Out of the Blue` campaign and the creation and Canadian launch of brands such as Alexander Keith’s and Stella Artois.
He has also enjoyed substantial relationships working with financial services and consumer products market leaders including both American Express and General Foods.
David is a provocative leader at the core of the LEVEL5 philosophy and is a pivotal part of the company’s brand offer.
To learn more about David Kincaid, visit www.level5.ca.
